Having a successful business is dependent not just on the specific expertise of the holistic health professional, but also on business knowledge. Most businesses that succeed in marketing start with a marketing plan. In just under an hour, our Developing Your Marketing Strategy class will cover the four principles of marketing to help you get started on a plan that makes sense for your business.
The first session starts with marketing research, the basis of all of your marketing decisions. In the next session you will focus on product, place and price. The last session concludes with promotion. Each session includes action steps to help you put the material into action for your business. In completing the class, you will find yourself equipped to make the best marketing decisions just like an executive.

You will learn about:

• The key aspects of developing an effective marketing plan.
• Defining your target market in order to focus your marketing efforts.
• How to utilize free census information and how to construct a survey to learn about your target market.
• How to price your services and choose the best location.
• Different mediums available to promote your business and how to choose the right ones for your business.
• What it takes to develop an effective marketing message.