The TrueNorth Guidebook

There is a lack of information about the four elements of business amongst health and wellness practitioners. They are experts in their business, but sometimes do not have the necessary business skills. From this idea The TrueNorth Guidebook was developed.

Each ninety plus page book contains information on forming a marketing strategy, reviewing insurance needs, simplified project management, and industry-specific legal knowledge. The legal section includes an explanation of which business entity is best for which type of entrepreneur, as well as negotiating tips.

The TrueNorth Guidebook also contains actual forms tailored to your business to get you started, to make sure you are protected.

…with expertise designed especially for:

• Massage Therapists
• Acupuncturists
• Wellness Practitioners
• Life Coaches
• Nutrition Educators

…the guide addresses the following:

• Planning your Marketing Strategy
• A Review of Insurance Protection
• The Legal Elements of Business: The different types of business entities, attorney-generated legal forms to get started, negotiating tips
• Project Management Simplified