Creating a marketing campaign can be daunting. Most of your focus is on your advertising and what your website will look like. These are important facets—you want to create a brand. But how do you know how to design your promotions if you are unclear on your target audience?
The first step before looking at price, product, place and promotion is to do some marketing research. You need to collect information to see how and what you should offer, along with knowing how much to charge and where to have your business.
There are some great online tools that can be used. Most social media products, like Facebook have surveying tools. When you can connect personally to people to survey this is primary research.
However, sometimes you are not going to get enough information. For example, you may want to know about the income level in the area where you want to place your business. You may also want to know how many businesses similar to yours are in an area. This is important in regards to saturation of a market. Where are you going to get this information?
First, I recommend utilizing the information at census.gov. It is free and will tell you how many people live in the area, plus their median income. This will let you know if people can afford your services in the area. Secondly, use google.com to research other similar businesses. Google will even place them on a map so you can see where your competition is and if you should move to that area.
With this first step completed you can now make business decisions with a knowledge base and familiarity with your market.
Stronger revenue results, more effective business relationships and clearer competitive differentiation are named as top issues of entrepreneurs, independent professionals and small business owners. Do those issues resonate with you?
Both women and men entrepreneurs are welcome at this special Business Development Event.
Business owners and entrepreneurs who attend will learn tools and systems needed to give new life to your business – or to build on your current success. If you are just starting a business, you will learn a direction and structure for growth.
All who attend will benefit from this informative, inspirational workshop and our business networking. In addition, we are launching Strategic Connection Groups for better business contacts in the following areas and markets:
* Architecture, construction, design and related fields.
* Catering, Restaurants, Food and related products and services.
* M2W – “Marketing to Women” with sub-groups in professional services and products and personal services and products.
* B2B – Marketing, Sales, and other services or products sold to corporations.
The featured speaker has the magic touch for recharging your batteries, building momentum and helping you stay focused on the results that matter most. Shelly Berman-Rubera is an award-winning entrepreneur, small business coach and President of SBR – Small Business Results. Shelly is a Certified Small Business Coach, Emotional Intelligence Leader, Lifestyle Management Consultant and Founder of four businesses.
Pre-registration is required, and the fee is only $25.00. Discounts available for companies sending four or more employees (email or call for details)
Information and Registration
Please forward this invitation to others who share your goal for better business results and stronger business connections.
I know you get a LOT of email – thank you for your attention to this invitation.
Please contact me with any questions or if you have difficulty registering. I look forward to seeing you on May 17.
Warm Regards,
Marie Warner
Warner Networking Events
marie.warner@warnernetworking.com
(617)721-4650
CompassionistaGirl establishes self-respect and self-love in girls, allowing them to set and achieve healthy goals. Research shows that as girls transition through puberty into adolescence, profound shifts occur. A once thoughtful and self-empowered girl, shows confusion over what she knows and believes about herself and the world. Her identity is changing rapidly as she is bombarded by a wide range of cultural pressures and media portrayals of what it means to be a girl and a woman. Her sense of self becomes masked and she loses her authentic voice.
CompassionistaGirl was created to inspire girls to listen closely to their inner selves so that they can become inspired and empowered teenagers. Encouraging girls to explore their capabilities, they learn to share their strengths and ask for help when needed. Their personal voices are amplified and they recognize their inherent worth.
As girls recognize their potential, they not only benefit their own lives, but also the lives of those around them.
Women and girls are a strong force of positivity and compassion and have the ability to influence our world in fantastic ways when they believe in their self-worth and prowess.
Join us for a summer program that can change girls’ lives!
