You’re In Business & It Is Time To Think About Retirement
You have started your successful business and your plan is to work ten, fifteen or twenty years- then what? You will want to retire. You need to start thinking about your retirement as your business grows to prepare a nest egg for the future. This video will give you the tools to start thinking about what products you may want to use to help you get started on saving for retirement and how those products work for you.
Developing Your Marketing Strategy
Having a successful business is dependent not just on the specific expertise of the holistic health professional, but also on business knowledge. Most businesses that succeed in marketing start with a marketing plan. In just under an hour, our Developing Your Marketing Strategy class will cover the four principles of marketing to help you get started on a plan that makes sense for your business.
The first session starts with marketing research, the basis of all of your marketing decisions. In the next session you will focus on product, place and price. The last session concludes with promotion. Each session includes action steps to help you put the material into action for your business. In completing the class, you will find yourself equipped to make the best marketing decisions just like an executive.
You will learn about:
- The key aspects of developing an effective marketing plan.
- Defining your target market in order to focus your marketing efforts.
- How to utilize free census information and how to construct a survey to learn about your target market.
- How to price your services and choose the best location.
- Different mediums available to promote your business and how to choose the right ones for your business.
- What it takes to develop an effective marketing message.
Developing Your Business Agreements
OK, so by now you know that running your practice is dependent on your business knowledge as well as your expertise as a practitioner. But, are you aware that you also need to have some legal knowledge so that you can protect yourself and your business. This course examines contract language to help you understand the fundamentals for your business and will guide you on developing one of the most crucial agreements required for your practice — the client liability waiver.
Choosing the Right Legal Entity for Your Business
In our course on Developing Your Business Agreement, we cover how to understand contract language and the fundamentals of developing agreements. In this course we discuss the different types of business entities and the importance of a legal identity in protecting your business.
Insurance: Protecting Your Business
You know there’s more to running a successful practice than being an exceptional practitioner and you are probably aware of how important it is to protect yourself. Having the legal protections discussed in the courses on Developing Your Business Agreements and Choosing the Right Legal Entity for Your Business is one step in protecting your business, but you also have think of your insurance needs. This course will help you to understand how important malpractice, property, life, accident and health insurance are to you and your business and how to decide on the right policies to meet your needs.
Managing Your Practice & Ethics
How you run your business says a lot about how you value your clients. Being a health and wellness professional means your image counts and you want referrals, which won’t happen if you are not thinking about scheduling and time management. This course will help you understand and answer three questions and the ethics involved in running a health and wellness practice:
• How am I perceived by my clients?
• How is my office perceived by my clients?
• What are my clients’ expectations?
Sharpening Your Negotiation Skills
Negotiation is the one activity that is done on a daily basis whether it is personal or business related. Negotiation skills are a must. There are many different types of negotiation methods, but holistic health practitioners often do best with the collaborative style. This course will introduce you to the elements of negotiation so you can use them in your everyday life and win.
True North Guidebook for Health & Wellness Practitioners
- Massage Therapists
- Acupuncturists
- Wellness Practitioners
- Life Coaches
- Nutrition Educators
…the guide addresses the following:
- Planning your Marketing Strategy
- A Review of Insurance Protection
- The Legal Elements of Business: The different types of business entities, attorney-generated legal forms to get started, negotiating tips
- Project Management Simplified
View the Table of Contents here
Personal Coaching
1 on 1 coaching session for personal assistance on your business needs.
In a 30 minute session you get attention on the business issues that matter to you. You may need help on locating networking opportunities or how to protect your health & wellness business. We focus on your needs and get you answers that will help you succeed in your business. Try coaching in conjunction with our videos, with the True North Guidebook for Health & Wellness Practitioners or on its own.