Sign up today and be a media resource. Follow the link for a special price.

When I see something truly remarkable, I just can’t wait to share it with you. Today is such a day.

Imagine having someone introduce you to top-tier media such as MORE Magazine, MORE magazine online, AOL, Dr. Phil and others. Sounds great, but very expensive, right? I mean, if you’ve ever looked into hiring a PR agency, you know it costs thousands just to get started.

Now imagine being introduced to top tier media for only $47!

My friend Janet Powers of the Diva Toolbox has these connections and is offering to introduce you to them for only $47.

It gets better…For $47 Janet will put you, your story and your articles in front of a list top-tier national media for a WHOLE YEAR.

These are media contacts who specifically ask Janet to share her contacts (YOU) with them. In other words, they need women to feature! And the list of national media contacts who are seeking out the Diva Toolbox to help them locate women to feature is growing every month.

In the first few weeks of Janet offering this program, she succeeded in getting 1 woman on the Dr. Phil show, 8 people on the home page of AOL and twenty articles published on MORE Magazine Online – not to mention that her own radio show was a hot topic on The View.

From where I sit, I see this as a no-brainer if you are interested in getting national media coverage. As you can imagine, I have signed up already myself!

If you go to the Diva Toolbox web site directly, you’ll see that this service is regularly $197 but she is offering this to my list for this reduced investment because she knows you are interested in increasing your visibility and she’d love to help you.

Here is where to go to find out more

But to sign up use this link (INSERT YOUR LINK – if you don’t have a link yet and want to be an affiliate – send me an email ) because the price on the site is $197 and because you know me – you can sign up for only $47:

I encourage you to check out the program details and sign up right away if you want to tell your story to major top-tier media. This offer expires on Friday, November 19 at 5pm EST.

Full disclosure: I am an affiliate of this program which means that if you sign up, I get a commission from Diva Toolbox. I invested in this program myself and would love to see both of us featured in these media outlets in 2011 – or even still in 2010.

Be sure to sign up ASAP because this special $47 offer goes away Friday, November 19 at 5pm EST.

Welcome to TrueNorth Business Consulting’s presentation of a Business Makeover. Each month will feature an idea that can help your business. True North focuses on helping businesses, especially health and wellness practitioners maintain and grow their business using the areas of business law, marketing, insurance and project management.

How can you tell if something is fair? In a negotiation, object criteria is something outside of the negotiations that lets the parties know the options or offers are fair. An example is when buying a house the seller does not make up a number. It is based on a market analysis, comparing the houses to other that have sold in the neighborhood, along with the assessed value. When the buyer goes to make an offer, the buyer can say that what they are offering is fair based on the same analysis. The market value is not set by the two parties, the buyer and the seller; it has been set by an outside, third party. The market analysis is the objective criteria.

Having an objective criterion can help strengthen the options you have put forward in a negotiation. Some other examples of objective criteria are:

1. A third party professional
2. Quotes from other manufacturers or service providers

The following are not objective criterion, because they are not impartial:

1. Friends
2. Someone in a higher position than you (or other party) at the company

It is important to have objective criteria—it can make a difference in a good deal or a bad deal. Remember, would you want to pay too much for a house? That would happen if you did not have the market analysis.

Contact TrueNorth Business Consulting about our legal coaching services.